An Open Letter from Ken Cochrane

to All SVS Customers

Dear Friends,

First, I'd like to thank each and every one of you for providing me the opportunity to serve you to the best of my ability. Thirty six years ago, I was one of the original three to create SVS, partly out of frustration with non-caring dealerships. When first asked if I would be interested I hesitated, because the auto industry had been seen in some non-positive ways. I like to believe our contribution toward serving our fellow human beings has helped to change some people's perspectives. Being the VP/General Manager of the company enabled me to have the freedom to express what we define as personal service.

Thank you for the opportunity to serve you in such a way that allowed me to turn a job into a career. In today's day and age where the word "service" has often lost its meaning, that means a lot. Through the years, many of you assured me that we were achieving our goals in the way we provided service to people through the cars we love. As time went on and the company grew, we worked very hard to maintain our focus on you, the customer.

Retiring will be a big challenge for me as it will for all of us at SVS. I feel I'm leaving you in extremely good hands with the other founders, as well as the steady leadership and commitment of Darko Zivkovic. Over the last three years, Darko has helped the shop in countless ways, including standing in for several of us who've had health and family issues, and has proven himself to be worthy of taking on the responsibility of General Manager. It's a good feeling to able to retire, knowing that our original philosophy, procedures and desire will continue in the SVS way.

Thank you all so very much for the trust you have put in me and all of us at SVS. I will never forget any of you.


Ken Cochrane, VP/General Manager (1981 - 2016)
SVS - Sacramento's Volvo Service